FOR IMMEDIATE RELEASE

Contact:
Roger DobnikarWhiteOptics, LLC
(847)638-8379 / rdobnikar@whiteoptics.com

NEW CASTLE, Delaware, April 2, 2014

WhiteOptics, LLC, a leading provider of highly reflective, highly diffuse white reflector products for LED and fluorescent lighting, announced today the European launch of their proprietary reflector products through a strategic partnership with Alanod GmbH, the global leader in surface-finished aluminum coil.

Alanod will distribute and service WhiteOptics’ full line of high diffuse white metal and film reflectors for the European market.  The two companies will jointly exhibit the product line at Light & Building in Frankfurt, Germany April 2-4, 2014.  Approximately 2,300 exhibitors will present their product lines to over 200,000 industry representatives at the largest lighting and building industry trade show globally.

Founded in 2009, WhiteOptics manufactures and distributes the most versatile line of high diffuse, high reflectance white metals, films and advanced coatings available to the lighting industry.  Luminaire manufacturers can leverage WhiteOptics materials to deliver ultra-efficient lighting at the lowest possible cost.

“We are delighted to be working with Alanod as our strategic partner,” said Eric Teather, President of WhiteOptics. “Alanod has a long history and a great reputation for quality products in the lighting industry.  With their help and dedication to product sales and distribution for Europe, we are confident we can offer solutions for enhanced efficiency and improved aesthetics in the European lighting market.”

About WhiteOptics:
WhiteOptics is an advanced materials company manufacturing and distributing the most highly reflective, diffuse white coatings to enhance lighting efficiency and design. WhiteOptics is committed to the development of innovative, efficiency-enabling materials to directly serve the needs of light fixture manufacturers and designers.  WhiteOptics is headquartered in New Castle, DE with sales and distribution offices located in Asia and EMEA.  WhiteOptics manufactures all film and metal products in the United States. For more information about WhiteOptics, visit www.whiteoptics.com.

About Alanod:
Alanod GmbH is global leader in surface finished aluminum coil. Headquartered in Ennepetal, Germany, Alanod employs over 400 people worldwide. More information about Alanod and its WhiteOptics offerings can be found at www.alanod.com or http://alanod.com/opencms/opencms/en/products/white-optics/.